Emotional Intelligence Fuels Top Sales Performers
A multi-year study at Amadori, a leading supplier of McDonald’s in Europe, explored the relationship between EQ and sales performance.
概述
情况:欧洲麦当劳领先的供应商Amadori想了解情绪智力和销售表现之间的关系,并确定助长销售成功的可教导技能。
Solution:Amadori销售团队成员的绩效数据与六秒钟的情商(SEI)和大脑人才评估的结果结合在一起,并进行了分析。现金网赌钱网站
结果:研究人员发现整体均衡器与销售成功之间存在相关性,并隔离了一种EQ技能,该技能本身占销售成功差异的10%以上。
“In light of these results, it is clear that our ideal agent is a practical and rational operator, a problem solver focused on achievement, and able to choose from several options rapidly and with care and attention.”
情况
After completing athree-year study of emotional intelligence, engagement and performance,研究人员进一步探讨了Amadori的EQ与销售业绩之间的关系。特别是,研究人员试图回答3个问题:
1. EQ会影响销售业绩吗?
2. What are the Key Emotional Intelligence Competencies and Brain Talents of Top Performers?
3. What Do the Wellbeing Scores of Top Performers Indicate About Sales Success and Burnout?
Solution
Amadori在整个意大利的350个销售人员的绩效数据(按照每位客户出售的公斤衡量)与六秒钟的情商(SEI)和大脑人才评估的结果相结合。现金网赌钱网站广泛的分析揭示了EQ与销售绩效之间的关系程度,强调了表现最好的表演者中存在的特定EQ能力,并揭示了有关表现最好的人的个人成本的令人震惊的迹象。
Results
该项目非常成功。研究人员了解了与EQ和销售绩效有关的每个原始问题。
方程和销售
Overall EQ predicted 16% of the variation in sales performance.
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BURNOUT RISK
The top performers scored significantly lower on the Outcome of Wellbeing than the low performers.
识别模式
The EQ Skill of Recognizing Patterns alone predicted 10% of the variation in Sales Performance.
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Products & Services Delivered
Brain Profiles
Six Seconds’ Brain Profiles distill the power of an advanced emotional intelligence assessment tool into one page for compelling, quick, meaningful insight.
Custom Development
To address the organization’s specific needs using Six Seconds’ methodology, a custom program was developed, tested, and implemented.
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