Marvel Studios’ Unprecedented Success Fueled by 3-Step Model of Innovation

这是我们在六秒钟应用原则的方式 - 以及如何将它们应用于组织现金网赌钱网站

By Michael Miller – September 8th, 2019

Movie sequels have a well-earned reputation for disappointing. But there’s one surprising exception — sequels produced by Marvel Studios. Marvel achieves massive success innovating its cast of comic book characters and imaginary worlds in ever more creative ways – with outstanding results at the box office. How do they do it? According toa research study published in哈佛商业评论，漫威的成功可以归因于他们遵循的三步创新模型。现金网赌钱网站六秒钟遵循其创新几乎相同的过程自定义情商工具- 这些原则可以帮助您的组织进行自己的创新项目。原则如下：1。选择经验丰富的经验2.利用稳定的核心和3.不断挑战该公式。

Let’s take a look at how these play out at Marvel, Six Seconds, and how it could apply in your organization.

1.选择经验丰富的经验

这在Marvel如何工作：Of the 20 directors Marvel has hired since 2008, only 5 had prior experience directing a movie in the superhero genre. They weren’t random people off the street, of course; they were all critically acclaimed directors. But most had expertise in other genres – horror, comedy, espionage, Shakespeare – and had worked on indie films with much smaller budgets. This decision is intentional. Marvel wants directors with different perspectives and complementary skill sets, creating a sort of Venn diagram with Marvel. On the one end is the director’s unique knowledge and skills, whether that’s character development, a certain cultural perspective, or funny dialogue. On the other side is Marvel’s expertise with special effects, understanding the original characters and storylines, and of course marketing. Marvel makes clear to the directors: “Be you, bring the unique knowledge you have, and we’ll help with the CGI stuff.”

如何在六秒钟内应用：现金网赌钱网站与Marvel雇用导演的方式类似，六秒钟在创建自定义情感智能评估工具时，在特定部门现金网赌钱网站或行业中寻求具有深厚专业知识的合作伙伴。合作伙伴带来有关特定主题或行业的深入知识，无论是销售的（EQFIT销售资料）, organizational change (SEI-LTC），或信任（信任风格库存）。They combine their expertise with Six Seconds’ wealth of knowledge about psychometric assessments and building tools. “It’s about building on and extending the range of the SEI in a compelling way, to meet specific market needs,”says Tomasso Procicchiani, Six Seconds’ lead Research & Development engineer who spearheads Six Seconds’ creation of custom EQ tools with Preferred Partners around the globe. “Innovation requires a delicate balance between continuity and novelty, and our process reflects that.”

How you can use it:How could you use the expertise of others, either within your organization or outside of it, to turn a fresh eye on another part of your organization? For example, the next time you’re troubleshooting an issue in your operations department, why not invite a strategic thinker from your marketing team to join the meeting? Or if you love the look of someone else’s website, invite the designer to work with someone on your team to redesign your website.

2.利用稳定的核心

这在Marvel如何工作：To balance the new voice and style of its directors, Marvel holds on to a small percentage of its crew from film to film. This provides a sense of continuity to their products and creates an established community for new voices to join. Without the stable core, Marvel’s films would risk losing the familiarity that serves as a foundation for any innovation to flourish. “组织s that preserve the core, revitalize the periphery, and understand relationship networks can enable renewal, dynamism, and flexibility,”says哈佛商业评论。“它们可以吸引大量的新想法，同时通过保持整体组织结构几乎完好无损，从而实现连续性。”

如何在六秒钟内应用：现金网赌钱网站虽然六秒钟的现金网赌钱网站偏爱合作伙伴跨越了全球，并且具有不同的观点和目标，但有一个稳定的六秒钟研究团队在十多年来一直在创造严格的心理评估。现金网赌钱网站六秒钟的首席执行官乔什·弗里德曼（Josh Freedman）发展SEI，六秒钟的旗现金网赌钱网站舰情商评估and the baseline for custom tools, with Italian business professor Max Ghini in 2006. Prochicchiani, Six Seconds’ lead Research & Development engineer, brings a wealth of experience himself. These two, along with Project Manager John Dodds, make up the stable core of the team that makes custom assessment tools with partners from all over the world, from Nassau, Bahamas to Sydney, Australia. It’s the expertise and continuity they provide that allows new ideas to come in without losing essential structure.

How you can use it:创新不会在真空中发生。尽管新人们提供新的想法，活力和需要的能量，但请考虑核心，您想要在新团队中的建立人，以向新团队提供基本的背景知识和基础。他们可以帮助审查新产品和想法的价值，并了解其背后的物流。

3. Challenge the formula

这在Marvel如何工作：Marvel成功的最显着部分是续集经常在票房上挣扎。Marvel Studios的负责人Kevin Feige在Variety突破界限是工作室成功的组成部分：“我一直相信扩大了Marvel Studios电影可能是什么的定义。我们试图通过执行意想不到的，而不仅仅是遵循模式，模具或公式来使观众回到更多的数量。”因此，HBR认为，Marvel的粉丝已经期待出人意料挑战公式其成功公式的一部分。创新会繁殖更多的创新。

如何在六秒钟内应用：现金网赌钱网站“Because of the process we go through for developing custom tools, it’s basically inevitable that each one will challenge the formula of the SEI,” Prochicchiani says. “By that I mean, we always start with the same question: ‘Why do you want a custom assessment tool? What will it allow you to do that you can’t do now?’” Since all Preferred Partners have access to the SEI, this means almost by default that they want to expand on or change it in some way – to challenge the formula. “It can be tempting to stick only to what we already know and love, but innovation is about finding the balance between familiarity and novelty. We normally think of innovation as something brand new, but in reality it always blends the old and the new.”

How you can use it:问问自己：什么是essential to your product or service? Now, of that, what is真的essential? Now think about how to experiment with the rest. How could you deliver your product or service with a new formula, in a completely unexplored way?

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