Marvel Studios’ Unprecedented Success Fueled by 3-Step Model of Innovation

Here’s how we apply the principles at Six Seconds – and how you can apply them in your organization

迈克尔·米勒（Michael Miller） - 2019年9月8日

电影续集因令人失望而闻名。但是有一个令人惊讶的例外 - 漫威工作室制作的续集。漫威（Marvel）取得了巨大的成功，以更具创造力的方式创新了其漫画人物和虚构世界的演员表 - 在票房中取得了出色的成绩。他们是怎么做到的呢？根据a research study published in哈佛商业评论, Marvel’s success can be attributed to a 3-step model of innovation they follow. Six Seconds follows a nearly identical process in its innovation ofcustom emotional intelligence tools- 这些原则可以帮助您的组织进行自己的创新项目。原则如下：1。选择经验丰富的经验2.利用稳定的核心和3.不断挑战该公式。

Let’s take a look at how these play out at Marvel, Six Seconds, and how it could apply in your organization.

1. Select for experienced inexperience

这在Marvel如何工作：Of the 20 directors Marvel has hired since 2008, only 5 had prior experience directing a movie in the superhero genre. They weren’t random people off the street, of course; they were all critically acclaimed directors. But most had expertise in other genres – horror, comedy, espionage, Shakespeare – and had worked on indie films with much smaller budgets. This decision is intentional. Marvel wants directors with different perspectives and complementary skill sets, creating a sort of Venn diagram with Marvel. On the one end is the director’s unique knowledge and skills, whether that’s character development, a certain cultural perspective, or funny dialogue. On the other side is Marvel’s expertise with special effects, understanding the original characters and storylines, and of course marketing. Marvel makes clear to the directors: “Be you, bring the unique knowledge you have, and we’ll help with the CGI stuff.”

How it’s applied at Six Seconds:Similarly to how Marvel hires directors, Six Seconds seeks out partners with deep expertise in a particular sector or industry when it creates a custom emotional intelligence assessment tool. The partners bring a depth of knowledge about a particular topic or industry, whether it’s sales (EQFIT销售资料), organizational change (SEI-LTC), or trust (Trust Style Inventory）。他们将专业知识与六秒钟的有关心理测量评估和建筑工具的知识相结合。现金网赌钱网站“这是关于以引人注目的方式建立和扩展SEI的范围，以满足特定的市场需求，”says Tomasso Procicchiani, Six Seconds’ lead Research & Development engineer who spearheads Six Seconds’ creation of custom EQ tools with Preferred Partners around the globe. “Innovation requires a delicate balance between continuity and novelty, and our process reflects that.”

如何使用它：How could you use the expertise of others, either within your organization or outside of it, to turn a fresh eye on another part of your organization? For example, the next time you’re troubleshooting an issue in your operations department, why not invite a strategic thinker from your marketing team to join the meeting? Or if you love the look of someone else’s website, invite the designer to work with someone on your team to redesign your website.

2. Leverage a stable core

这在Marvel如何工作：To balance the new voice and style of its directors, Marvel holds on to a small percentage of its crew from film to film. This provides a sense of continuity to their products and creates an established community for new voices to join. Without the stable core, Marvel’s films would risk losing the familiarity that serves as a foundation for any innovation to flourish. “Organizations that preserve the core, revitalize the periphery, and understand relationship networks can enable renewal, dynamism, and flexibility,”says哈佛商业评论。“它们可以吸引大量的新想法，同时通过保持整体组织结构几乎完好无损，从而实现连续性。”

How it’s applied at Six Seconds:While Six Seconds’ Preferred Partners span the globe and have varying perspectives and goals, there is a stable Six Seconds research team that has been creating rigorous psychological assessments for well over a decade.现金网赌钱网站六秒钟的首席执行官乔什·弗里德曼（Josh Freedman）发展the SEI, Six Seconds’ flagship emotional intelligence assessment以及2006年意大利商业教授马克斯·吉尼（Max Ghini）的基线定制工具。Prochicchiani，六秒钟的主要研究与开发工程师，本身为自己带来了丰富的经验。现金网赌钱网站这两个与项目经理约翰·多德斯（John Dodds）一起组成了团队的稳定核心，该团队与来自世界各地的合作伙伴，从拿骚，巴哈马，巴哈马到澳大利亚悉尼，制造自定义评估工具。他们提供的专业知识和连续性允许新想法出现而不会失去基本结构。

如何使用它：Innovation can’t happen in a vacuum. While new people provide fresh ideas, vibrancy, and needed energy, think about the core, established people you want on a new team to provide that essential background knowledge and grounding to the new team. They can help vet the value of new products and ideas, as well as having an idea of the logistics behind them.

3.挑战公式

这在Marvel如何工作：The most remarkable part of Marvel’s success is that sequels often struggle at the box office.Kevin Feige, the head of Marvel Studios, explained inVariety突破界限是工作室成功的组成部分：“我一直相信扩大了Marvel Studios电影可能是什么的定义。我们试图通过执行意想不到的，而不仅仅是遵循模式，模具或公式来使观众回到更多的数量。”因此，HBR认为，Marvel的粉丝已经期待出人意料challenging the formula其成功公式的一部分。创新会繁殖更多的创新。

How it’s applied at Six Seconds:“Because of the process we go through for developing custom tools, it’s basically inevitable that each one will challenge the formula of the SEI,” Prochicchiani says. “By that I mean, we always start with the same question: ‘Why do you want a custom assessment tool? What will it allow you to do that you can’t do now?’” Since all Preferred Partners have access to the SEI, this means almost by default that they want to expand on or change it in some way – to challenge the formula. “It can be tempting to stick only to what we already know and love, but innovation is about finding the balance between familiarity and novelty. We normally think of innovation as something brand new, but in reality it always blends the old and the new.”

如何使用它：问问自己：什么是对您的产品或服务必不可少的？现在，什么是真的基本的？现在考虑如何尝试其余部分。您如何以一种完全未开发的方式通过新公式提供产品或服务？

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